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July 10, 2013
By: TOM BRANNA
Editor
In the beauty industry, the objective of every brand is to partner with a successful retailer, especially one who connects with a wide range of consumers through the television. Home shopping channels such as QVC and The Shopping Channel (based in Canada) connect with millions of consumers who watch and shop from the privacy of their homes. As a result, this year Cosmoprof North America (CPNA) will host its first-ever TV Shopping Open-See. Key merchants Claudia Lucas, director of merchandising ...
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